Historically, I can tell you (NASCAR) sponsorship is a mixture of brand awareness, brand favorability and in some cases to move product directly.īush attended the Daytona 500 while actively courting a swing-voter group his advisers dubbed NASCAR dads. AD Political ads are not unheard of in NASCAR, but the move still drew attention in part because Trump is a polarizing figure for many and because the series itself is wrestling with how to boost diversity.ĪD Lets just say theres been a lot of Corey LaJoie stories this week, said Tom Jensen, manager of curatorial affairs for the NASCAR Hall of Fame. Nascar 15 Paint Schemes Series Itself Isįord on NBC. The Patriots of America PAC spent 350,000 for the political advertisement that will be seen by anyone who catches a glimpse of the No. arrow-right Corey LaJoies car will carry a scheme touting the re-election bid of President Donald Trump during Sundays Brickyard 400. In NASCAR, the colorful paint schemes on the stock cars themselves have taken a decidedly political turn in recent weeks and will again this weekend. That has not been the case of late as the nation goes through a reckoning on race and racism following the death of George Floyd in police custody. Nascar 15 Paint Schemes Series Itself Is.
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